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THE VOTES ARE IN AND IT’S OFFICIAL ..... Luscious Wines has been voted THE BEST WINEMAKING STORE in LONDON once again for 2018.

Thank you to everyone who voted in the recent London Free Press  “Best of London” contest. We can’t thank you enough; the 6th time in 7 years, it is a great honour.

 We have said it before and we’ll say it again “you people are Luscious”

 Check out the Saturday March 31st edition of the London Free Press for all the winners.   Congrats to all of them!

 Party Time!


Pairing Your Wine with Popcorn

Movie Night In??. You can never have enough popcorn and wine. Perfect wine parings with your favourite popcorn. Who knew!

Buttered Popcorn: Pair with a buttery wine, our En Primeur Winery Series Chile Chardonnay, or our Cru International California Chardonnay style will make great companions.


Caramel corn: Pair with a sweet wine, like our Cru Specialty Riesling Style Dessert Wine.


Cheddar or Parmesan Popcorn: The strong cheese flavours require a robust wine, such as our En Primeur Winery Series Australia Cabernet Sauvignon, or Italy Zinfandel.


Spicy Popcorn: For flavours with heat like cajun, chipotle, jalapeño flavours, pair them with our En Primeur Winery Series Germany Riesling Gewürtztraminer or our Cru International Müller-Thurgau Style. If you’d prefer a red, pair with our En Primeur Winery Series Winemakers Trio Red or En Primeur Winery Series Australia Pinot Noir.


Dark Chocolate Popcorn: This popcorn calls for a pairing with a decadent dessert wine, like our Cru Specialty Premium Dessert Wine.


Global Spices: With curry, harissa and other strong spices, pair with our Cru International Ontario Sauvignon Blanc style wine. Rosé is another option, you can try pairing with our Cru International French Rosé style.


Kettle Corn: Try an off-dry/semi-dry (slightly sweet) or sweet wine, like our Cru Select Germany Style Riesling Traminer.


Milk Chocolate Popcorn: Pair this with a port wine, like our Cru Specialty Premium Dessert Wine.

Salted Caramel or Chocolate: A dry sparkling wine makes for a great pairing, or our Cru Specialty Premium Dessert Wine.


Truffle Popcorn: The earthiness of the truffles will pair well with an earthy wine, like our En Primeur Winery Series Australia Pinot NoirSpain Grenache Syrah, or our Restricted Quantities 2018 Spain Tempranillo.


White Chocolate Popcorn: Dessert wines are the perfect pairing, try with our Cru Specialty Vidal Style dessert wine.



JOIN OUR TEAM - WE'RE HIRING Assistant Manager

Candidates should apply via email ( with a cover letter and resume to the attention of Paul Rowe.  No telephone calls or drop-ins

Assistant Manager

Full Time ǀ Luscious Wines Fruit of the Vine

London, Ontario


Luscious Wines has over 18 years of award-winning craft winemaking experience serving London and surrounding areas.  We are a family owned business and are seeking a motivated, positive and knowledgeable wine enthusiast to join our team as a Full Time Assistant Manager. 

As a team, we aspire to provide our customers with an exceptional craft winemaking experience, producing award-winning wines that they can be proud to call their own and share with family and friends.

“We are fun, happy people who love the wine experience. We welcome our customers into our store ‘kitchen’ to craft their own wines and to “Experience the Difference” and “Bottle the Experience” with us.”

This is a great hands-on opportunity to work and learn in the Craft Wine Industry. This person will oversee our wine production and overall store management.


Regular work week Monday through Saturday

Fulltime - Approximately 43 hours per week, flexibility can be discussed

Wage commensurate with experience

Paid vacation time

Benefit Plan available after 6 months


Daily Expectations:

  • ·         Wine production; supervising customers while crafting their wine selection, time sensitive        clearing and filtering of wines.
  • ·         Cleaning and sterilization of all wine equipment
  • ·         Assisting customers with wine preference consultations; supervise customer wine bottling and   labeling process
  • ·         General understanding of different wine kits offered
  • ·         Handle daily opening and closing procedures – including daily inventory and cleaning
  • ·         Providing exceptional and professional customer care and public relations
  • ·         Physically demanding duties, able to lift up to 30lb cases of wine and be on your feet for long   periods of time
  • ·         A willingness to ‘get your hands dirty’ and do anything that needs to be done. A positive     attitude with a great smile
  • ·         Maintain and troubleshoot wine making equipment
  • ·         Please note this job description is not designed to cover or contain a complete and exhaustive   comprehensive listing of activities, duties or responsibilities that are required of the employee   for this job. Duties, responsibilities and activities may change at any time with or without     notice.




  • ·         General wine knowledge - Formal/previous wine education is not a requirement, but preferred.   Successful candidates should possess an enthusiasm and desire to learn about all aspects of   the wine making process and the many unique styles of wine
  • ·         Preference will be given to applicants with wine knowledge
  • ·         General science knowledge – chemistry, physics a definite asset
  • ·         Age of majority - 19+ and access to personal transportation and a valid driver’s licence
  • ·         High school diploma or an acceptable combination of education and experience.
  • ·         2 years of direct work experience in a Retail environment.
  • ·         Experience with POS systems 
  • ·         Superior telephone manners and strong interpersonal skills.
  • ·         Strong customer service orientation. 
  • ·         Smart Serve certification an asset, or willingness to complete the program
  • ·         Security and safety: Bondable, Criminal record check


Candidates should apply via email ( with a cover letter and resume to the attention of Paul Rowe.

While we will evaluate all prospective candidates, we shall only respond to the candidates that meet the criteria. No telephone calls or drop ins. Thank you for your interest in opportunities at Luscious Wines.














Sulphites and Wine

Want to enjoy a wine with reduced sulphites? Craft winemaking allows you to customize your wine to minimize the amount of sulphite in the winemaking process. Work with our knowledgeable team at Luscious Wines to ensure your wine is personalized to your needs! 


“Contains Sulphites.” These are words you see on almost every commercial bottle of wine, but so many do not understand what this means.

What Are Sulphites?
Sulphur dioxide (or SO2) is a chemical compound made up of sulfur and oxygen. It occurs naturally but can also be produced in a laboratory. It’s used to preserve foods and beverages, which it does by acting as an antioxidant and antimicrobial.

Sulphites in Wine
Sulphur dioxide has been used in winemaking for thousands of years, ever since the ancient Romans discovered that it would keep their wine from turning into vinegar. To this day sulphites play an important role in preventing oxidization and maintaining a wine’s freshness. They also help in the extraction of pigments in wine, making red wines “redder.”

The sulphite level in wine is measured in “ppm”, or parts per million. In Canada and the United States, conventionally made wines are permitted to contain up to 350ppm of sulphites, and in the European Union wine may contain up to 210 ppm sulphites. The current CFIA labelling requirements for Alcoholic Beverages requires any wine that contains more than 10 ppm (parts per million) sulphite to be labeled with, “Contains sulphites.”

Are Sulphites in Wine Bad?
Not for most people. There are however some notable exceptions to this rule. About 5-10% of people with asthma have severe sulphite sensitivity. Sulfur is also on the rise as a concern among the populous as a cause of health problems (from migraines to body swelling), because of its prevalence in processed foods.

Reducing Sulphites in Your Craft Wine
One of the many unique benefits of crafting your wine, is that you can customize the wine to your needs – and if reducing the sulphite levels is one of those needs, you’re in luck! If crafting in store, be sure to discuss this with your craft wine retailer and they will assist you with this. If you are crafting at home, you can opt to not add any sulphites to your wine to reduce their level. However, there will still be some present in the final product (10ppm), as it is a natural by-product of fermentation. If you are adding sulphites via the add pack, as per our instruction sheets then the final product will have between 35-50ppm. Ensuring that everything is properly sanitized when crafting your wine and using longer corks to minimize oxidation will help ensure the quality of your wine.


Tis the Season.....



Season’s Greetings Everyone,

On behalf of the Luscious Wines team, we want to wish you and your families’ happy holiday and a joyous New Year. In this time of gratitude, we give thanks for you - our valued customers. We value your patronage and appreciate your confidence in us.


Alison, Paul, Kristen, Kerri, Karen and Ron

2017 HO HO HO Holiday Hours:

  December 23rd-26th CLOSED

  December 27th Open 10:00-5:00

  December 28th Open 10:00-5:00

  December 29th   Open 10:00-5:00

  December 30th -January 2nd CLOSED

  January 3rd back to regular hours


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